It is our pledge to the families that relocated to the hills and planted the first seeds that gave birth to an industry. To the pioneers who sacrificed their freedom to provide for a community, to live off the the land, and become one with Mother Nature. To The people who devoted their life savings to a dream. Not just any dream, the Californian dream. For the social equity applicants disenfranchised by the “War on Drugs”, the risk takers, the caretakers, and medicinal patients who stood tall against the opposition.